The Game Behind the Game

A note from the studio

We've been sitting on this for months.

Not because we weren't ready—but because once you release something like this into the world, there's no taking it back. 69 cards. Three levels of intensity. One inevitable outcome.

The idea came from a simple frustration: every conversation game we'd tried felt either too tame or too aggressive. Nothing captured that perfect tension between anticipation and revelation. Nothing honored the slow burn.

So we created our own.

The Anatomy of Tension

WARM UP (25 cards) starts where most games end. Light provocation. Getting comfortable with being uncomfortable. These aren't your typical icebreakers—they're designed to crack the surface, not shatter it completely.

HEAT UP (25 cards) is where things get interesting. Secrets start spilling. Boundaries get tested. You begin to see who's really playing and who's just pretending.

TURN UP (19 cards) is exactly what you think it is. No safety nets. No taking it back. This is where the game stops being a game.

The math isn't accidental. We tested dozens of combinations before landing on this exact progression. Too many cards and the momentum dies. Too few and you never build proper tension. 69 total because... well, if you have to ask, you're not ready for TURN UP.

Why We Made This

In a world of swipe-left immediacy, we wanted to create something that demanded presence. Something that couldn't be half-assed or scrolled through. A physical object that forces you to be in the same room, breathing the same air, reading each other's faces.

This isn't about efficiency. It's about the opposite.

The cards are printed on premium matte stock because cheap cards feel cheap, and cheap things don't deserve your secrets. The box is designed to sit on your coffee table, kitchen counter, nightstand—wherever you want people to wonder what's inside.

What We're Not Telling You

We're not going to explain every card or give you a preview of what's coming. We're not going to hold your hand through the experience or provide an escape hatch when things get intense.

This game assumes you're an adult who can handle adult conversations.

It assumes you want to know things about the people you're playing with that you can't learn any other way.

It assumes you're brave enough to be known in return.

The First Drop

We're producing exactly 250 sets for our inaugural release. When they're gone, they're gone. We may make more. We may not. That's part of the game too.

No reviews. No testimonials. No bullshit social proof.

Just a simple question: Are you ready to play?